It turns out that one in three consumers polled in London admit that they bought books "to look intelligent." And that few actually read the books they buy.
When did reading become a matter of social appearance rather than a wonderfully enjoyable escape?
And what does it say about me that I was seen by dozens of people yesterday when I was reading Poetry Magazine?
Jessa Crispin uses this information to give guys advice on what to be seen reading. Funny stuff.